Archive for April, 2011

Benefits of professional copywriting - 29 | 04 | 2011

Do you have trouble turning your creative marketing ideas for properties into words? Can’t find the right phrases to describe a sale property? Writing is not your expertise?

You should hire a professional copywriter to assist in conceptualising innovative advertising copy. Whether it’s a multi-million dollar mansion or one-bedroom inner-city apartment, there is always a unique and interesting way to write advertising copy.

Here are six reasons you should enlist a professional copywriter:

1. Copywriters are dedicated to your specific writing needs, leaving you more time to focus on other important business tasks.

2. It is an efficient way to improve turn-around times so you can avoid poorly written advertising copy that is a hassle and costly to fix or replace.

3. Professionally written copy increases viewers’ attention on your specific property.

4. It allows you to create focused and unique written material to grab attention of a specific target audience.

5. You are after a fresh and new approach to written material for your property.

6. Spelling mistakes and typos can damage your brand, so can awkward or poorly descriptive phrases. Professional copywriting ensures your marketing material is error-free and clearly understood.

category: Brands, copy writing, marketing

Benefits of virtual staging - 21 | 04 | 2011

Renting furniture for your sale property not an affordable option? Don’t despair, there is now another way. Virtual staging is an inexpensive alternative to renting furniture and accessories for properties.

It allows clients to submit photos of their vacant properties and select from a range of furniture, wall paint, pictures, window coverings and other accessories. It broadens your prospective buyer range by attracting viewers that might overlook unappealing empty rooms. It allows prospective buyers to visualise the potential in the vacant home.

Research shows that staged houses can sell for up to 17 per cent more than empty property. Virtual staging opens buyers’ eyes to the endless possibilities that they can create with a prospective new home purchase. With the possibility of maximising sale value and leaving the hassle of moving furniture behind, virtual staging is an innovative and appealing option for agents and vendors.

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player


Webpsilon Wordpress plugins

category: Real Estate, digital media, photography

Interest rate rise put on hold - 08 | 04 | 2011

An uncertain economic climate and natural disasters played a part in the Reserve Bank of Australia’s interest rate hold.

The Reserve Bank of Australia left interest rates untouched this week. A hold on interest rates might be short-lived however with economists predicting the RBA will up its rates in the second half of the year.

The current rate is 4.75 per cent, which the RBA set in November 2010 as a pre-emptive move against inflation but since then world events including Japan’s earthquake and tsunami crisis and a hike in oil prices have shifted economists’ forecasts for a hike until the third quarter of the year.

Economists are now predicting that the cash rate will rise between 25 and 50 basis points to 5.25 per cent by the end of the year.

tags: ,
category: Interest rate watch, Real Estate