Social media is an important tool for any business wanting to get their message across to the right audience. Astute real estate agencies along with vendors and buyers are increasingly relying on Facebook, Twitter and YouTube to market properties in a sometimes frustrating market.
The advantage, like any effective sales program is to reach a wider audience then traditional methods and interact with people that you may not have been able to reach previously.
1. Choose the right tools
To lay a foundation for a social media campaign, identify which social media channels will be most effective for you. To market a home, you could consider: having professional videos taken and uploading it to YouTube, creating an individual Facebook page with great photos or creating a twitter campaign with interesting facts about the home and location.
2. Promote your home
Creating a Facebook page to market an individual house is a strong way to showcase its features. By posting photos and information you can effectively promote your home to hundreds of online users. Remember that a listing passed from one Facebook page to another can generate a great deal of exposure.
3. Lure people in
If there is something unique and exciting about the home you can use that information to create a buzz and get people talking. By creating a conversation you are effectively marketing the home and producing interest that may not have otherwise occurred.
4. It’s always important to have a strategy
Social media is extremely effective when used correctly. Remember that posting too often or repetitively can very quickly turn potential buyers off. So it’s important that you refrain from posting unless there is something truly relevant to write about like specific details, features or changes to the marketing schedule.