Give your business a boost by incorporating a few public relations strategies to increase your public awareness allowing you to connect to would be customers in a positive way. Branding is just one part of an overall strategy that you can use to expand your business and get up front and personal with the general public.
Although you may not be able to give large donations to charity, you can do other charitable works. While an interview on a national television network maybe out of the picture you still have the ability to get free editorial with your local newspaper. Remember, if you work for yourself, you are the public face of your business and all you need to do is let the public see that you have heart and want to connect to them in a personal way.
To create a positive public image you need to care about the things in your local community and show passion about things other than your business. The result is that the community will see you as a ‘real’ human being, not just someone out to make as much money as they can.
Personal branding is more about an emotional connection between your service and your customer. It’s the personal touch that matters most to the public and if used correctly you will help your business grow and expand.
Words by Bernadette Marr, IMAGEination.tv