QR Codes (QR stands for Quick Response) are two dimensional bar codes that when scanned with a smart phone take the user to a mobile optomised site. These aren’t a new piece of technology and have been around for years in many parts of the world.
In real estate they have been used with moderate success, and I say moderate because the application has been limited and without any real thought as to the power of delivering quality, meaningful content quickly to a “primed” mobile customer.
Traditionally, a scanned QR code would take a user to the relevant section of a website, a phone number or a basic product promotion. Often these sites wouldn’t be mobile optomised, resulting in a poor user experience and below-par follow through.
Thought needs to go into the content that sits behind these codes and the user who will ultimately be scanning these.
At the very least your website should be mobile optomised, even better the QR code landing site is customised specifically for that campaign / promotion so that the content is highly targeted, the experience positive, the delivery instant.
With mobile platforms predicted to overtake desktops as the primary internet search tool by 2014*, it is clear that embracing mobile by integrating it into your marketing spread makes a lot of sense. QR code anyone?
* Source,Morgan Stanley Research,